Bappy vs Keepgo
One gives you an API. The other gives you an entire webstore, a personal manager, and SIM cards you can actually touch. Let's compare.
In short: Keepgo is an MVNO selling regional IoT/travel data bundles. Bappy is a B2B Reseller API with per-country plus 12 regional bundles across 210+ countries, REST/JSON, OAuth 2.0, wallet billing, and auto-refund on provider-side failure. Bappy covers 210+ countries, 2,968 packages, and 344 operator connections. Operated by Omax Telecom (UK Company No: 16125244, Ofcom PECN registered). EUR 500 one-time setup, EUR 500 match credit, zero monthly minimums, zero revenue share. Partners launch under their own brand in 48 hours. Full wholesale pricing at /pricing/.
Side by Side
Two very different approaches to the same problem. Here's how they stack up.
| Feature | Bappy | Keepgo |
|---|---|---|
| Billing Model | ✓ Package-based. Buy what you need, predictable margins | ✓ Pay-per-bundle, pay-per-MB, or never-expiring data |
| Integration Speed | ✓ Launch in 48 hours, API access quickly | - White-label webstore setup process |
| White-Label | ✓ Full API white-label. Your brand, your UX, your rules | ✓ Full webstore with payment processor (30+ methods) |
| Coverage | ✓ 210+ countries via Tier-1 carrier backbone | ✓ 150+ countries, 500+ networks |
| API Access | ✓ REST API, API access quickly, clean JSON docs | ✓ REST API for eSIM and physical lines |
| Physical SIM | - eSIM only, digital-first approach | ✓ eSIM + physical SIM cards available |
| IoT / M2M | - Data-focused for travel and B2B | ✓ Dedicated IoT SIM platform for connected devices |
| Support | ✓ Dedicated support. Fast, direct, no ticket queues | ✓ Dedicated personal manager per partner |
Data current as of March 2026. Sources: bappy.dog, keepgo.com
API-first. Package-based. 2,968 packages ready to sell. No webstore required.
Book a demo →EUR 500 deposit, matched to EUR 1,000. Zero monthly fees.
Who should choose Keepgo?
I'll be straight with you. Keepgo built something I genuinely respect, and for certain businesses, they're the better pick. Here's when.
- ✓ You need IoT and M2M connectivity. Keepgo has a dedicated IoT SIM platform for connected devices: GPS trackers, fleet management, smart sensors, industrial equipment. If your use case is machines, not humans, Keepgo is purpose-built for that.
- ✓ You need physical SIM cards. Not everything is eSIM-ready. If your customers need traditional plastic SIMs for legacy devices, rural deployments, or backup connectivity, Keepgo ships them. I don't.
- ✓ You want never-expiring data. Keepgo's data-that-never-expires option is brilliant for low-usage, always-on devices. Buy data once, use it whenever. No monthly expiry pressure.
- ✓ You want a turnkey webstore. Don't want to build your own frontend? Keepgo gives you a complete white-label webstore with integrated payment processing (30+ methods). Set it up, launch it, done. No coding required.
- ✓ You value a personal account manager. Keepgo assigns a dedicated personal manager to every partner. If white-glove onboarding and ongoing relationship management matter to you, that's a real differentiator.
Keepgo carved out a unique niche at the intersection of IoT and travel connectivity. For that crossover, they're hard to beat.
Who should choose Bappy?
If you read the Keepgo section and thought "I don't need IoT or physical SIMs, I just want a clean API," you're in the right place.
- ✓ You want API-first, not webstore-first. Keepgo's strength is the turnkey webstore. My strength is the raw API. If you're building your own experience (your app, your checkout, your UX), I give you the building blocks without the storefront overhead.
- ✓ You want package-based simplicity. No per-MB calculations, no never-expiring data complexity. Buy a 5GB Thailand package, sell it at your price, pocket the difference. Clean and predictable.
- ✓ You want broader country coverage. 210+ countries versus 150+. If your customers travel to more obscure destinations, those extra 30+ countries might be the ones that matter.
- ✓ You want to launch in 48 hours. API access in 24-48 hours. Live in 48. No webstore setup, no account manager scheduling. Just code and ship.
- ✓ You're building a travel product, not an IoT solution. Travel apps, tour operators, hotels, airlines. If connectivity is a feature inside your travel product, I'm built for that use case from the ground up.
I'm the API for developers who want full control over the customer experience. No webstore, no storefront, no middleware. Just you, 210+ countries, and a really clean JSON response.
Your integration. Your pricing. Your customers. I'm just the engine under the hood.
Book a demo →Switching from Keepgo? Let's talk.
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