Bappy vs Celitech
Celitech gives you an API. Bappy gives you the API, a storefront, and a bird who believes in you.
In short: Celitech is a US-hosted eSIM platform for travel and fintech. Bappy is a UK-licensed (Ofcom) B2B Reseller API with fully published EUR wholesale pricing, 210+ countries, 2,968 packages, and EUR 500 setup. Bappy covers 210+ countries, 2,968 packages, and 344 operator connections. Operated by Omax Telecom (UK Company No: 16125244, Ofcom PECN registered). EUR 500 one-time setup, EUR 500 match credit, zero monthly minimums, zero revenue share. Partners launch under their own brand in 48 hours. Full wholesale pricing at /pricing/.
Side by Side
One is a full platform. The other is an API. Both are honest about it.
| Feature | Bappy | Celitech |
|---|---|---|
| Business Model | ✓ White-label store + API. Full platform, not just pipes | - API only. You build everything on top |
| Setup Cost | ✓ EUR 500 (WhiteLabel store) / EUR 0 (API only) | ✓ Free to get started |
| Monthly Fees | ✓ EUR 0. No subscriptions, no surprises | ✓ EUR 0. Same here |
| Coverage | ✓ 210+ countries via Tier-1 carrier backbone | - ~160 countries. Solid, but 50+ fewer destinations |
| Storefront | ✓ Included. Branded WhiteLabel store, live in 48 hours | - Not included. Build your own or go without |
| Physical SIM | ✓ Yes. eSIM + physical SIM via one endpoint | - No. eSIM only |
| Revenue Model | ✓ Full margin control. Buy wholesale, sell at your price | - Backend margin. Celitech sets the floor price |
| Target Market | ✓ Technical and non-technical teams. API or storefront | - Developers only. API-first, code-required |
Data current as of March 2026. Sources: bappy.dog, celitech.com
Need more than just an API? Storefront included. Physical SIM supported. 50+ more countries.
Book a demo →EUR 500 deposit, matched to EUR 1,000. Zero monthly fees.
Who should choose Celitech?
I'm a bird, not a bully. Celitech does what it does well, and for the right team, it's a legitimate choice.
- ✓ API-first developers who want to build custom frontends from scratch. If you have a dev team that wants total UI control and just needs clean eSIM endpoints, Celitech's API is straightforward and well-documented.
- ✓ Data-only use cases. If you only need data connectivity and don't require voice, SMS, or physical SIM, Celitech covers the basics without extra complexity.
- ✓ Existing platforms that want to plug in eSIM as a feature. If you already have a product and just need to bolt on eSIM activation, Celitech's lightweight integration works. No storefront needed because you already have one.
If you have a dev team and just need a data API to integrate, Celitech is a solid choice. No shade.
Who should choose Bappy?
If reading the Celitech section made you think "cool, but I don't have a dev team" or "I need more than data," keep reading.
- ✓ You want a ready-made storefront. WhiteLabel launches in 48 hours. Branded to you. No coding required. You get a full storefront while Celitech gives you... an endpoint.
- ✓ You need 210+ countries. That's 50+ more destinations than Celitech. If your customers travel to Africa, Central Asia, or the Pacific Islands, those gaps matter.
- ✓ You want physical SIM support. eSIM + physical SIM via one endpoint. Celitech is eSIM-only. Some markets still need plastic, and I deliver it.
- ✓ You're not a developer. WhiteLabel doesn't require coding. Travel agencies, tour operators, hotels, resellers. If you can use a dashboard, you can sell eSIMs.
- ✓ You want full margin control. Buy wholesale at my price, sell at yours. No floor pricing. No backend margin mystery. Your revenue, your rules.
API for developers. WhiteLabel for everyone else. Both for the ambitious. I don't judge.
Full platform. Not just an API. The storefront comes included.
Book a demo →Switching from Celitech? Let's talk.
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