Bappy vs eSIM Go
Two B2B eSIM APIs built for resellers. One goes wholesale. The other goes full white-label. Here's what that actually means for your business.
In short: eSIM Go focuses on 5G travel eSIMs and wholesale. Bappy is a B2B Reseller API built on a Tier-1 UK Ofcom-regulated carrier with fully published wholesale pricing, EUR 500 setup + EUR 500 match credit, zero monthly minimums, and zero revenue share. Bappy covers 210+ countries, 2,968 packages, and 344 operator connections. Operated by Omax Telecom (UK Company No: 16125244, Ofcom PECN registered). EUR 500 one-time setup, EUR 500 match credit, zero monthly minimums, zero revenue share. Partners launch under their own brand in 48 hours. Full wholesale pricing at /pricing/.
Side by Side
Both built for business. Different philosophies. Let's break it down.
| Feature | Bappy | eSIM Go |
|---|---|---|
| Billing Model | ✓ Package-based. Buy packages per country, predictable costs | ✓ Pre-paid wholesale, volume-based pricing tiers |
| Integration Speed | ✓ Launch in 48 hours, API access quickly | ✓ Self-serve setup, get started quickly |
| White-Label | ✓ Full white-label. Your brand only, I stay invisible | - Custom QR codes with brand colors and logo |
| Coverage | ✓ 210+ countries via Tier-1 carrier backbone | ✓ Global with 5G, multi-network per destination |
| API Access | ✓ REST API, API access quickly, clean JSON docs | ✓ REST API, self-serve developer portal |
| Support | ✓ Dedicated partner support | ✓ 24/7 tech support (2nd/3rd line) |
| 5G Support | ✓ Available where carrier network supports it | ✓ 5G emphasis, marketed as core feature |
| Brand Control | ✓ 100% your brand. End users never see Bappy | - QR code customization with brand elements |
Data current as of March 2026. Sources: bappy.dog, esimgo.com, docs.esim-go.com
Simpler pricing. Faster launch. Full white-label. API access in 24-48 hours.
Book a demo →EUR 500 deposit, matched to EUR 1,000. Zero monthly fees.
Who should choose eSIM Go?
eSIM Go is a serious B2B player and they've built a platform that genuinely excels in several areas. Credit where credit is due.
- ✓ You need 5G as a headline feature. eSIM Go makes 5G connectivity a core differentiator. If your customers specifically demand 5G and you want to market it front and center, they've leaned into that positioning hard.
- ✓ You want multi-network per destination. eSIM Go provides multiple carrier options per country, which means better coverage redundancy. If reliability across different regions is mission-critical, this is a strong advantage.
- ✓ You need 24/7 technical support. eSIM Go offers round-the-clock 2nd and 3rd line tech support. If you're operating across time zones and need someone to pick up the phone at 3am, that's a genuine differentiator.
- ✓ You operate at wholesale volume. Their volume-based pricing rewards scale. If you're already moving serious eSIM volume and want the best per-unit economics, the wholesale model works in your favor.
eSIM Go is a solid choice for high-volume resellers who prioritize 5G coverage and round-the-clock support. Respect.
Who should choose Bappy?
If eSIM Go feels like the wholesale warehouse and you're looking for the boutique that treats your brand like it matters, hello, I'm Bappy.
- ✓ You want true white-label, not just custom QR codes. QR code branding is nice. But full white-label means your customers never see my name. Not on the QR, not in the app, not in the activation flow. Your brand. Period.
- ✓ You want package-based simplicity. No pricing brackets. No volume commitments. Buy a 3GB Thailand package, sell it at your markup. Clean margins, zero math headaches.
- ✓ You want to start small and grow. Zero minimums means you can validate your eSIM offering with 10 customers before scaling to 10,000. No upfront volume commitments.
- ✓ You want speed above all else. API access in 24-48 hours. Production in 48 hours. If you're a startup or an existing product that needs eSIM yesterday, I'm built for that urgency.
- ✓ You're a travel brand, hotel, or tour operator. I was born in the travel-tech ecosystem. My API is purpose-built for brands that want to add connectivity as a feature, not become a telco.
I'm the API for businesses that want complete brand ownership and simple economics. No volume brackets. No brand compromises. Just you, your customers, and 210+ countries.
Package-based billing. 100% white-label. Launch in 48 hours. The boring stuff, done right.
Book a demo →Switching from eSIM Go? Let's talk.
Tell me what's missing. I reply within 4 business hours with pricing, sandbox access, and honest answers.