Bappy vs Airalo
Two eSIM APIs walk into a bar. One lets you keep your brand. The other hands you a t-shirt with their logo on it.
In short: Airalo is a consumer eSIM brand; Bappy is a B2B white-label Reseller API. Bappy lets you sell under your own brand with zero revenue share and package-based wholesale pricing, while Airalo Partners requires Airalo-branding or minimum selling prices on net pricing. Bappy covers 210+ countries, 2,968 packages, and 344 operator connections. Operated by Omax Telecom (UK Company No: 16125244, Ofcom PECN registered). EUR 500 one-time setup, EUR 500 match credit, zero monthly minimums, zero revenue share. Partners launch under their own brand in 48 hours. Full wholesale pricing at /pricing/.
Side by Side
I'll be honest about both. You'll be shocked. (Or maybe not.)
| Feature | Bappy | Airalo |
|---|---|---|
| Billing Model | ✓ Package-based. Buy what you need, no wasted data | - Net pricing with minimum selling price requirement |
| Integration Speed | ✓ Launch in 48 hours, API access quickly | - Partner onboarding process required |
| White-Label | ✓ Full white-label. Your brand only, I stay invisible | - Partners sell Airalo-branded eSIMs |
| Coverage | ✓ 210+ countries via Tier-1 carrier backbone | ✓ 200+ countries, massive global footprint |
| API Access | ✓ REST API, API access quickly, clean JSON docs | ✓ REST API, SDK, eCommerce plugins |
| Minimum Order | ✓ Zero minimums. Start with one API call | - Minimum selling price requirement |
| Brand Control | ✓ 100% your brand. End users never see Bappy | - Airalo branding on eSIM products |
| Target Market | ✓ B2B resellers who want full control | ✓ B2C marketplace + B2B partner program |
Data current as of March 2026. Sources: bappy.dog, partners.airalo.com, airalo.com
Want your brand on the eSIM, not someone else's? API access in 24-48 hours.
Book a demo →EUR 500 deposit, matched to EUR 1,000. Zero monthly fees.
Who should choose Airalo?
Look, I'm a bird with opinions, but I'm not delusional. Airalo built something impressive and there are very good reasons to choose them.
- ✓ You want instant brand recognition. Airalo is the world's first eSIM unicorn. Their consumer marketplace has millions of users. If you want to ride that brand wave rather than build your own, Airalo's partner program gets you there.
- ✓ You're B2C-focused. Airalo's marketplace is purpose-built for end consumers. If you're an affiliate or want to embed their marketplace experience, they've polished that flow to perfection.
- ✓ You need 200+ countries. Airalo covers more destinations than I do. If you need every island, territory, and microstate, their coverage wins on raw numbers.
- ✓ You want SDK and eCommerce plugins. Airalo offers SDKs and pre-built integrations for eCommerce platforms. If you're not API-first, those shortcuts save time.
Airalo is a powerhouse for consumer-facing eSIM distribution. No shade. They earned their valuation.
Who should choose Bappy?
If you nodded along to any of the Airalo points above but felt a "but..." coming, hi, I'm that "but."
- ✓ You want 100% your brand. Not "white-label with our logo in the corner." Actual white-label. Your customers never see Bappy. I'm the invisible engine. You take all the credit.
- ✓ You want package-based billing. Buy a 5GB Croatia package, sell it at your price. No net pricing calculations, no minimum selling price headaches. Clean, predictable margins.
- ✓ You want to launch fast. API access in 24-48 hours. Live in 48 hours. No partner onboarding committee. No "we'll get back to you in 2-4 weeks." Just code and go.
- ✓ You want zero lock-in. No monthly minimums. No multi-year contracts. No carrier negotiations. Start with one API call, scale when ready, leave whenever (but you won't).
- ✓ You're building a B2B product. Travel apps, tour operators, hotels, MVNOs. If connectivity is a feature in your product, not the product itself, I'm built for that.
I'm the API for businesses that want to own their eSIM experience from top to bottom. No co-branding. No marketplace dependency. Just you and 210+ countries of coverage.
Your brand. Your margins. Your call. I just handle the boring infrastructure part.
Book a demo →Switching from Airalo? Let's talk.
Tell me what's missing. I reply within 4 business hours with pricing, sandbox access, and honest answers.